When people ask AI who to call, make sure it says your name.
I help businesses get found by ChatGPT, Gemini and Google's AI. It's the first thing I'd do for almost any business, and it's what I'm best at.
What is answer engine optimization (AEO)?
Answer engine optimization (AEO) is the work of making sure ChatGPT, Gemini, Google's AI Overviews and other AI assistants name your business when someone asks them for a recommendation.
Think of it as the next chapter after SEO. Instead of fighting for a spot in a list of links, you work to be the one name the AI gives back.
No guarantees, no tricks. We make you easier to find, then measure what moves.
Who's the best [your kind of business] in [your town]?
Here are the top-rated options:
- Your businessNamed first
- Another business
- Another business
Why does AEO matter right now?
People used to type a few words into Google and scroll through ten links. Now they ask ChatGPT, Gemini or Google's AI a full question, like "who's the best equipment rental company in Southern Utah?", and read one answer.
That answer usually names a handful of businesses, not ten. If yours is not one of them, the customer never sees you, no matter how good you are.
How did BeeHive Rental & Sales become the answer in Southern Utah?
Ask ChatGPT or Google's AI for the best equipment rental company in Southern Utah and BeeHive comes up first. Before, they weren't even showing up in search.
They weren't searchable before because they're so gosh darn busy running the best yard in town, and we appreciate them giving us a shot. Same question, two different AIs, and both name them.
Screenshots from real searches. AI answers vary by person, place and day, so yours may look a little different.
Read the full BeeHive storyHow do we get your business named by AI?
Five steps, in the order I'd do them.
- 01
Ask the questions your customers ask
We put your real customer questions to ChatGPT, Gemini and Google's AI and write down who gets named. That's your starting line.
- 02
Get your facts straight everywhere
AI repeats what it can verify. We make your name, services, location and hours match across your site, Google profile and the places AI looks.
- 03
Write the answers
We build pages that answer those questions in plain language, with the structured data that lets machines read them without guessing.
- 04
Earn the mentions
Reviews, listings and trusted sites that talk about you give the AI reasons to pick you over the next business.
- 05
Check again, then keep going
AI answers change. We re-ask the same questions, see what moved, and keep improving.
Frequently asked questions about AEO
What is answer engine optimization (AEO)?
- AEO is making your business easy for AI assistants like ChatGPT, Gemini and Google's AI Overviews to find, understand and recommend. When someone asks an AI for the best business in your category and area, AEO is what gets your name in the answer.
How is AEO different from SEO?
- SEO helps your page rank in a list of search results. AEO helps an AI choose you as the answer. They share a foundation (a clear, accurate, trustworthy website), but AEO adds clear question-and-answer content, consistent business facts across the web and structured data.
Does AEO work for local businesses?
- Yes. Local questions like "best equipment rental company in Southern Utah" are exactly what people ask AI assistants. BeeHive Rental & Sales is a local business in St. George, and ChatGPT and Google's AI now name them first for that question.
Which AI assistants does AEO cover?
- ChatGPT, Gemini, Google's AI Overviews and Perplexity. They work differently, but they all reward the same things: accurate facts, clear answers and trustworthy sources.
Can you guarantee my business will be recommended?
- No, and be careful of anyone who says they can. AI answers change by person, place and day. What I can do is make you much easier to find and understand, then measure what moves.
How do I get started?
- Book a free 15-minute intro. We talk through what your customers ask, and I'll tell you honestly whether AEO is the right next step for your business.
Let's see who the AI names in your category.
15 minutes. No pitch deck. We find out where you stand.